Apple’s 2020 iPhones face a big challenge to get to market on time this year, which is a shame as we already know they house some of the most ambitious upgrades in generations. Now another exciting part of the puzzle has come together, and the source could not be better.
Forbes Gordon Kelly
Continuing its much appreciated annual exposé on Apple’s iPhone plans, is rival and major partner Samsung. As it has for several years now, the company has again used February to announce its next-generation display, a display Apple has gone on to use in its iPhones ever since the company first adopted OLED technology with the iPhone X. Moreover, new Galaxy S20 owners are not going to be happy.
“Samsung Display Company today unveiled an optimized OLED display for 5G smartphones with newly reduced blue-light emission and lowered power consumption,” said the company in an official release. “Our 5G-optimized OLED display is taking the lead in the 5G era with its crystal clear imagery, distinguished designs, economical power consumption and increasingly eye-protective functionality.”
Samsung did not break down all these advantages, but it did reveal that the new displays will be 15% more power-efficient and emit less blue light than its previous generation panels and 70% less than LCD screens. And yes, you guessed it, the previous generation are what Samsung is using in its own brand new (and extremely expensive) Galaxy S20 range (details). Furthermore, considering DisplayMate described the Galaxy S20 display as “Visually Indistinguishable From Perfect” we can expect its successor to be truly stunning.
There is one potential curveball. In an attempt to reduce its reliance on Samsung, Apple has been heavily investing in LG’s OLED factories. To date, LG has been a master of larger OLED displays with its class-leading TVs but the results have been hit and miss on smartphone screens. As such, the only way Apple will use LG displays in the iPhone 12 line-up is if they can match Samsung’s new panels (in which case there’s nothing to worry about) or it will be put off for another year.
Either way, another piece of the iPhone 12 puzzle has been put in place and a tantalising picture is coming together. On top of its next-gen display, we know the iPhone 12 will adopt the high refresh rate ProMotion screen technology taken from the iPad Pro, deliver new screen sizes, come with an intriguing long-range 3D camera, have a potentially MacBook Pro rivalling A14 chip, use 5G with bespoke Apple antennas and potentially even see a return for Touch ID.
Yes, there are concerns Apple may increase iPhone prices off the back of all this tech, but the rises are understood to be smaller than some rivals. Could 2020 be the year Apple marries cutting edge upgrades with (comparatively) good value? I must admit, the signs are good.
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