Hollywood studios are offering big screen classics including “Jaws” and “Back to the Future” in an effort to attract apprehensive audiences back to theaters in states reopening their economies amid the coronavirus pandemic, according to a Wall Street Journal report on Tuesday.
Part of the effort will reportedly include charging just $2 to $5 per ticket to watch the older movies. Before the pandemic, the average cost of a movie ticket was $9.26, according to the National Association of Theatre Owners.
Studios may take in just 30 percent of ticket revenue, the Journal noted, which is a 20 percent decrease from the usual 50-50 split on new releases.
Other films that may be offered include Alfred Hitchcock’s 1960 classic, “Psycho,” and eight “Harry Potter” movies in the highly popular series that grossed more than $7.7 billion from 2001-2011.
The four-part “Hunger Games” series will also reportedly be offered.
Texas and Georgia have allowed movie theaters to reopen, with seating capacities limited to 25 percent in an effort to adhere to social distancing guidelines meant to stop the spread of the virus.
More than 200 theaters, including drive-ins, are expected to be open in North America this coming weekend, the Journal reported.
For context, more than 5,800 theaters were open across the country before the pandemic, according to the National Association of Theatre Owners.
New releases planned for this summer include director Christopher Nolan’s “Tenet,” from Warner Bros. on July 17 and Walt Disney’s live-action “Mulan” remake on July 24.